Create personalized and co‑branded payment cards at scale — designed by your customers or your partners, and issued seamlessly through any Thales or partner issuance channels.

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Why Perso Design Services?

Increase card activation, usage, and retention

Personalized card designs create stronger emotional attachment and top‑of‑wallet placement, with independent studies showing uplifts in activation, usage and retention when custom card artwork is chosen by cardholders.

Launch new co‑brand designs for small series in days, not months

Streamline launches with an online design and approval workflow, reducing time‑to‑market from about three months to just three days.

Stay compliant and protect your brand

Thales’ image checking service combines automatic pre‑checks with specialist reviewers to screen all designs — whether submitted by cardholders or partners — against scheme rules and your own branding guidelines.

Scale globally with one connection

With a single integration, issue personalized cards anywhere and in all issuance modes—centralized production through 20+ Thales personalization centers, in‑branch instant issuance, and on‑demand third‑party flows

Features

Cardholder‑designed picture cards

With AllAboutMe, cardholders upload their own images or choose from issuer proposed galleries, then crop, scale and position them in real time before cards are produced through your existing issuance flows

Cardholder‑designed sketch and doodle cards

SketchMyCard lets users draw on screen, combine sketches, text and gallery assets, and submit unique designs for pre-printed offset cards, perfectly aligned with Gen‑Z self‑expression trends

Partner‑designed small‑series and co‑brand cards

BrandMyCard provides a collaborative web portal where issuers and partner brands co‑create, proof and approve small‑batch, multi‑branded card designs, with automated delivery to personalization centers

Unified image checking for all design sources

Whether designs come from cardholders or partners, Thales’ image checking service screens content for restricted themes, copyright, political or sensitive imagery, ensuring scheme and brand compliance

Open Connectivity to Certified Personalization Partners

Perso Design Services integrates natively with Thales centers and extends seamlessly to certified third‑party personalization bureaus, ensuring consistent quality, global reach, and simplified operations across your card portfolio.

Easy-to-integrate, mobile‑responsive Designer Tool

Plug-in our Designer Tool into your web or mobile app with ease and quick time-to-market, enabling your customers to personalize their card seamlessly within your brand experience.

Who’s Using Perso Design Services?

Cross-generational marketing tool for retail banking

Banks and fintechs wanting to complement their hyper-personalization strategies can let all cardholders design their card, or strategically segment for specific card portfolios, enabling them to design their card with photos or doodles during the card ordering process, leading to faster first purchases and stronger engagement. As such, cardholder personalization acts as a powerful acquisition and marketing tool.

Employee benefits, corporate cards, and co‑brand programs (partner‑designed)

Aggregators and issuers use BrandMyCard to rapidly design and launch small‑series cards for employers, retailers, or partners. Leveraging a single pre-approved base plastic stock significantly reduces validation cycles and cuts waste.

Start Building with Thales

Accelerate your payment solutions and deliver secure, scalable experiences today.

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